Do you really need to build something yet?

The answer is probably not.

Many jump in too quickly before nailing down the problem they’re solving.

You have an idea, have you defined your proposition? Who are your users? What problems are you going to solve for them? What’s your value proposition? Is anyone going to pay for it? How have you validated any of this so far?

Somewhat ironically as a technologist, I spend a lot of my time advising people not to build things… yet.

It’s crucial to validate as much as possible around your assumptions and your users, first.

What’s the best way to do this? Speak 🗣️ to your potential customers! Do user research, surveys, and market studies 📊. Use tools like Marvel or Figma for quick and easy prototyping.

Remember, this is all quick and relatively cheap (unlike building software!)

Even then, you may /still/ not need to build something yet. Laura Pomfret (Financielle) 💸 and Holly Holland (Financielle), the co-founders of Financielle are a great example. They started with a WhatsApp group, selling PDF guides and spreadsheet templates to help women take back control of money. The Airbnb founders started by renting out air mattresses in their living room!

Before considering building something for real, ask yourself: Have I really validated enough? It could save you more than just time and money.

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